Amazon Targets Fall for Prime Day as it Tries to Return to Pre-Pandemic Operations according John Bowden from The Hill… Support our news coverage by subscribing to our Kindle Nation Daily Digest. Joining is free right now!
Amazon is moving its annual “Prime Day” sales event to the fall as many Americans are feeling financial pressure from the ongoing coronavirus outbreak, which has left millions jobless.
Sources familiar with the company’s decision told The Wall Street Journal that the two-day event, which features reduced prices for Amazon Prime members and results in a massive sales surge for the company, will be moved from July to September.
Amazon does not typically release profits earned on Prime Day, but the value of sales on last year’s was estimated to be around $6.1 billion.
The reason for this week’s decision appeared to be strains on Amazon’s supply chain, according to the Journal, as the company has faced shortages and slower delivery times brought on by the coronavirus pandemic. Some essential goods have been unavailable, and customers have frequently faced delays.
Sources familiar with Amazon’s operations indicated to the Journal that the company’s delivery times could be slower than usual for months as a result of the pandemic.
Read full post on The Hill