Are you listening to more Audiobooks? Pew Survey finds more adults listening to their books

A new report by the Pew Research Center has provided more documentation on the growing popularity of audiobooks according to Jim Milliot from Publishers Weekly… Support our news coverage by subscribing to our Kindle Nation Daily Digest. Joining is free right now!

In a survey of 1,502 American adults conducted from January 8 to February 7 this year, Pew found that 20% of adults listened to an audiobook in the 12 months prior to the period in which the survey was conducted. In 2011, only 11% of adults said they listened to an audiobook.

The strongest gains have come since 2016—the dawning of the digital audiobooks age. The percentage of adults listening to audiobooks rose six percentage points between 2016 and the 2019 survey, after rising only three percentage points between 2011 and 2016. According to Pew, since 2018, college students and adults with household incomes over $75,000 are the two groups who have adopted listening to audiobooks the quickest.

The Pew survey also found that while listening to audiobooks has risen steadily since the 2016 survey, reading e-books had declined. Twenty-eight percent of adults reported reading an e-book in 2016—double the number who listen to audiobooks that year. By the most recent survey, e-books had only a 5% edge over audiobook usage.

Read full post on Publishers Weekly

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