Interesting statistics can sometimes come from unexpected places. In its due diligence on researching Amazon stock in order to determine how to rate the investment, Citi conducted a survey of 1,100 online consumers. Some of Citi’s questions pertained to the Kindle and Kindle Fire.
23% of respondents report that they own a Kindle, up from 12% in Citi’s survey back in July 2011. That’s noteworthy because all of these respondents bought a Kindle and not any other eReader.
Also, 6% indicted that they owned a Kindle Fire (as opposed to a Kindle). For a product that had only been on the market for 2 months when the survey was run, that is an impressive number.
78% reported that they were very or extremely satisfied with their Kindle or Kindle Fire
Kindle Fire owners are most likely to use it to read eBooks (35%), browse the Internet (18%), play games (18%), and use apps (10%). One percent even use it to buy physical products from Amazon.
See Citi’s full survey report here (pdf).
I bought mine mostly to read books. Of course I wouldn’t have spent the extra money if it didn’t have the other bells and whistles, but reading was the most important part.
Reading off of the Fire is like reading off a computer. It is not something you can do for long periods. A true Kindle E-Reader (E Ink screen) is needed for serious reading.
I have both a Kindle keyboard 3G and a Kindle Fire ….Love them both, read on both…use the fire mostly at night laying in the bed to read because it is backlit and no need for a reading light…